Earlier this week Sportswear company Nike unveiled Nike+ Basketball and Nike+ Training. These two new products connect your footwear with your iphone for a unique training experience. Nike+ was unleashed on the public in 2006 and the community has grown to be over 6 million members strong.
Nike+ Basketball breaks down a users performance and delivers the information to their iphone. It measures how high, how hard and how quick a player performs in a given game or training session. Perfect for professional and amateur players alike.
Nike+ Training transforms a daily workout and allows the user to see where they are lacking and see what areas of their performance needs improvement. It will transform the way we train.
The technology in both experiences utilizes a new Nike+ Pressure Sensor built into each shoe that collects information about the user’s movement and then wirelessly transmits data to their phone. It is then translated into different metrics delivering previously unknown information about either their workout or their game.
I can't wait to try out this new training kit and it is sure to become as popular as the Nike+ app. A must have for any kind of athlete from amateur runners to professional sportspeople.
The first NIKE+ enabled Basketball shoe will be the Nike Hyperdunk+ which will be worn by LeBron James this summer.
The first NIKE+ enabled Training shoes will be the Lunar Hyperworkout+ for Women and the Lunar TR 1+ for men.
The shoes hit stores on June 29th.
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