Orange & EAT Launch New Reward Scheme

 

Orange has announced a new reward system called Quick Tap Treats specifically for customers with NFC enabled handsets. It is the UK's first contactless mobile reward scheme and it runs in partnership with restaurantchain EAT. Customers simply tap their handset on special posters in EAT restaurants to play a game which enables them to win a reward. They can play the game daily.

Users will be eligible to win one of the following treats and more treats are expected to be added:

Free Ham & Cheese Baguette
Free Small Coffee
Free Porridge
Free Fruit
Free Mash & Gravy with any Pie purchase
Breakfast Bacon upgrade (small to big)
Soup Upgrade (small to big)

The rewards scheme utilises the NFC tags system and will also be available as an app in Orange World, Blackberry App World, Android & OVI. Approximately 200,000 Orange customers will be able to benefit from the new rewards scheme. The reward scheme kicks off in March.

All Orange customers with Quick Tap (NFC) handsets will receive an SMS informing them about the Quick Tap Treats rewards programme, and a marketing campaign supporting the initiative will also commence in early March.  If any customer is unsure whether they have an eligible Quick Tap handset, they can contact Orange customer services, who will be able to advise them or they will be able to visit a special section of the Orange website from launch.